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Proof of Work

A collection of experiment and learnings

High-Ticket Real Estate Lead Generation

Digital Strategist & Growth Marketer

Built lead generation workflows for premium real estate projects valued at ₹2Cr+. Created high-converting landing pages and a custom CRM that routed leads instantly to the sales team. Designed automated feedback loops where lead outcomes flowed back into Meta Ads, improving campaign performance over time—all while operating on a strict budget.

Zero-latency CRM routing demonstration
TimelineSep 2023 - Present
CPL Reduction~70%
Asset Value₹2Cr+
Sales FunnelsDigital StrategyServerless WebhooksAI

Custom Internal Tools & App Architecture

Indie Hacker · Independent Builder

Developing custom internal tools to eliminate operational friction, such as a proprietary inventory manager app. Solo-architected and shipped full applications from ideation to deployment. Leveraging AI as a force multiplier to accelerate learning, write code efficiently, and continuously ship working software.

TimelineApr 2024 - Present
ExecutionSolo-Architected
PythonMobile App DevelopmentAI Integration

Organic Content & Affiliate Ecosystem

Creator & Affiliate Marketer

Started online presence during the lockdown (pre-short video era) via edits, scaling to 150k+ views organically. Monetized multiple pages through early affiliate marketing. Bootstrapped early dropshipping stores via Instagram, aggressively testing product-market fit with daily-wear accessories.

TimelineAug 2020 - Dec 2023
Organic Views150k+
PlatformYouTube / IG
Sales FunnelsContent CreationAffiliate MarketingDropshipping